I’ve found ISVs follow two mains paths to success with Microsoft, which path is right for you depends on what your goals are for your relationship with MS. In this post I’ll provide an overview of the two paths, the results each path is best suited to deliver, and the goals those results typically fulfill for ISVs.
Early Adopter Programs (EAP)
Most MS product releases involve ISV partners throughout the release cycle.
The signs of this are most easily seen at product launch, when ISV partner companies are included in the “partner logo slide”, their executives are quoted in the MS launch press release, etc. You’ll see a smaller, earlier version of these same signs when the beta or Community Preview release happens. These are some of the visible benefits MS offers to induce ISVs to make early investments to support new MS product releases.
The real value of EAPs to ISVs comes from less visible activities – things like early access to product builds, and direct interaction with the MS product team. Continue reading